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Bob Willard

Sustainability Advantage
Chief Sustainability Champion and Founder

Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies. He has given over 1,300 presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities by using smart environmental, social, and governance (ESG) strategies.

He has authored six books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), The Sustainability Champion’s Guidebook (2009), The New Sustainability Advantage (2012), Future-Fit Business Benchmark (co-authored Release 1, 2016), and the free, open-source Sustainability ROI Workbook (2017). His extensive Master Slide Decks, toolkits, templates and videos provide further capacity-building resources for sustainability champions.

Bob serves on the board of the Future-Fit Foundation and the B Corp Standards Advisory Council. He was one of five inaugural inductees into the International Society of Sustainability Professionals (ISSP) Hall of Fame in 2011, received Clean50 awards in 2015 and 2017, and has earned six “Best for the World – Overall” and five “Best for the World – Community” awards since becoming a Certified B Corp in 2012. He is an ISSP Certified Sustainability Professional, is a Future-Fit Certified Professional and Accredited Partner, and received a PhD in sustainability from the University of Toronto in 2005.

Residents of Ontario, Bob and his wife are the proud parents of three adult children and the proud grandparents of three grandsons. His purpose is to ensure their quality of life is at least as good as he has enjoyed.

Beatrice Alain
Chris Clubb