Daniel Fujiwara is an economist and the founding director of Simetrica-Jacobs, a research consultancy specialising in social impact measurement, policy evaluation and wellbeing analysis.  With 15+ years of experience working with government, across multiple industry sectors and in international organizations, Daniel’s expertise is frequently sought by companies, non-profits and governments around the world.

Simetrica Jacob’s work spans the areas of business ethics, social value measurement, wellbeing analysis, data science and impact evaluation, behavioural science and survey design. Using internationally-endorsed methods as set out in guidance produced by the OECD and governments globally, Simetrica Jacobs works in sectors that include construction & infrastructure, arts & culture, transport, sport, heritage, housing, government, utilities, health, education, environment & agriculture and international development.   Daniel and his team have written and/or contributed to many of the guidelines considered best practice in the UK, across the OECD and internationally.